Consultancy

I am available to take on consulting projects in the areas of linguistics and the English language. Previous clients have included Cambridge University Press, MEND, Mischief PR, the National Trust, Reed Business Information and TENA. The following is an example of my consultancy work.

Speaking Nature’s Language – The National Trust (2019)

I was commissioned by the National Trust to investigate changes in the usage of nature-related vocabulary in British English.

Using the Spoken British National Corpus 2014 and its predecessor from the 1990s, I found that several nature words (e.g. tweet, stream and web) had changed in meaning in favour of new technologies.

The result was the launch of a new campaign on the National Trust’s website, encouraging young people to engage with nature. This was accompanied by a promotional video which can be viewed below. The launch of the campaign was picked up by several national media outlets.

https://www.nationaltrust.org.uk/press-release/speaking-natures-language